When it comes to social media you just can't outsource it. Social media is difficult for most people to wrap their heads around. The obvious answer is to find someone to do it for you. The biggest problem with this is that the conversations you have with your clients and prospects online are too important to outsource.
The biggest reasons I see that keep people from being involved in social media.
- Not comfortable putting themselves out there
- Don't know which networks / platform to use
- Don't know how to interact
- Afraid of negative comments
- Don't understand how to measure it
- A large number of companies willing to do it for you
I think it is time to do the hard work and dig in on your own social media. If you leave this up to someone else you will find that:
- In order for them to do a good job you will have to put in almost as much time as completing it yourself.
- They probably don't care nearly as much as you do.
- They don't understand the conversation with your clients, customers or friends deep enough to seem natural.
What to do about it?
Understanding that it is overwhelming for many people to think about their social media stategy. The best advice I can give is to choose 1 or 2 social media platforms to start with. Force yourself to post on a regular schedule and it will become a habit.
If I had to rank them in order of importance:
- Facebook / G+ / LinkedIn
- Pinterest / Gentlemint
Of course your list may be different. I rank these this way because of ownership, potential energy and lifespan of message.
There are exceptions to every rule. Have you had luck outsourcing your blogging or other social media? Please leave a comment - I would love to hear about it.
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