Now Comes The Hard Part

Let's get straight to the punchline - building your website isn't the hard part.

Don't get me wrong...I know how hard it is, I do it dozens of times a year. Some of what you go through

  1. The creative process
  2. Prototypes and functionality
  3. Coding and development
  4. Testing
  5. Launching!
  6. Dealing with bugs. that is done and you have your shiny new website! But reality strikes and no one is visiting your website or commenting on your blog posts or signing up for your newletter or buying your stuff.

What to do? Blow your own horn!

You need to tell everyone about your site. 

That means friends, family, co-workers, volunteer groups, rotary, church groups, schools, get the point.

So here is what you are going to do.

  1. Write a blog post every week about what you are all about. Make sure you help someone and keep it conversational.
  2. Let people know that you wrote something. You do that on Facebook and Google+ and Twitter and LinkedIn ...and wherever else your audience hangs out. NOT forget to do it differently on each platform. Each platform deserves a little of its own attention and to be done right.
  3. If someone comments or emails you engage with them
  4. Lather, rinse and repeat

If what you write is compelling some of your readers will share your content - that is when you will know you are doing it right.

I hope you stick it out. I really do. I work with way too many people that don't and many of them really could have had something if they didn't give up.

Tags: launching, promotion, the hard work, engagement

comments powered by Disqus
Google by Glenn Boothe